Tips for Headlines
This is where you can have the most impact. With a limited amount of space for your ads, you need to make each character count. You only have 25 characters for your headline and 35 characters for each of two lines of description.
* Using Keywords in your Headlines: Manually placing your keywords into the headline is a good way to create relevance from the original search query. People are more likely to click on a headline that reflects more closely what they were searching for. So if a searcher typed in "Carbonville Mountain Bike" as a search query, then the headline for the ad would be "Carbonville Mountain Bike." This is an easier task to set up if you have an ad group containing a smaller set of keywords and that are very similar to your headline.
Carbonville Mountain Bike
Your Best Price & Value Guaranteed!
Suspension Mt Bike From Top Brands.
www.example.com
* Dynamic Keyword Insertion (Warning: Advanced Topic): DKI is an advanced method that allows you to dynamically insert a keyword from your ad group into your ad copy, if triggered from a search query. To learn more about DKI, visit Google's help page. You need to be very careful when using this method because it can get you into trouble if done incorrectly.
* Ask the Question: Another way to set up your headline is to simply ask a question that gets the searcher thinking. You might be surprised if you ask a compelling question and then follow up in your description with some compelling answers. This can also help make your headline stick out especially if your competition is employing the keyword insertion method.
Need a New Mountain Bike?
Your Best Price & Value Guaranteed!
Suspension Mt Bike From Top Brands.
www.example.com
Mountain Bike Cheap
Save on Mountain Bikes Cheap
Compare Prices. Save up to 60%!
www.example.com/Bikes
This is where you can have the most impact. With a limited amount of space for your ads, you need to make each character count. You only have 25 characters for your headline and 35 characters for each of two lines of description.
* Using Keywords in your Headlines: Manually placing your keywords into the headline is a good way to create relevance from the original search query. People are more likely to click on a headline that reflects more closely what they were searching for. So if a searcher typed in "Carbonville Mountain Bike" as a search query, then the headline for the ad would be "Carbonville Mountain Bike." This is an easier task to set up if you have an ad group containing a smaller set of keywords and that are very similar to your headline.
Carbonville Mountain Bike
Your Best Price & Value Guaranteed!
Suspension Mt Bike From Top Brands.
www.example.com
* Dynamic Keyword Insertion (Warning: Advanced Topic): DKI is an advanced method that allows you to dynamically insert a keyword from your ad group into your ad copy, if triggered from a search query. To learn more about DKI, visit Google's help page. You need to be very careful when using this method because it can get you into trouble if done incorrectly.
* Ask the Question: Another way to set up your headline is to simply ask a question that gets the searcher thinking. You might be surprised if you ask a compelling question and then follow up in your description with some compelling answers. This can also help make your headline stick out especially if your competition is employing the keyword insertion method.
Need a New Mountain Bike?
Your Best Price & Value Guaranteed!
Suspension Mt Bike From Top Brands.
www.example.com
Mountain Bike Cheap
Save on Mountain Bikes Cheap
Compare Prices. Save up to 60%!
www.example.com/Bikes
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